So our strategy has worked and you’re going to be interviewed… Now, how can you make sure you don’t freeze like a bunny in the headlights?? Or waffle on, miss the point, and end up on the cutting-room floor? And - what else can you give the media to enhance your story? What can they film or photograph? Who else can they talk to who will support your ‘angle’? With us on board you’ll be prepared.